PREDATOR RIDGE
My work for Predator Ridge over 10+ years resulted in numerous Marketer of the Year awards, as well as the phenomenal growth of Canada’s premier resort community.
A TACTICAL CAMPAIGN WITH A DIFFERENCE:
Rather than the typical ‘come for the resort/stay for the seminar’ tactic, we suggested that Predator Ridge take a different approach: Invite people to come ‘test drive’ an entirely new life.
We sold the lifestyle — the dream, realized — live and in person.
I was also instrumental in creating much of the resort's original photography archive: kaicophoto.com
Hitting the bullseye of a very unique target.
Rather than run the same campaign for the Alberta audience, we suggested a campaign that speaks specifically to them. And our big idea — one that turned recent BC-Alberta ‘pipeline' tensions on its head — caught the attention of media outlets and social media in both provinces. Our custom URL became the campaign's calling card — doing double duty as both a call to action and a peace offering to our neighbour.
WELOVEALBERTA.COM
